Retreat of the West

"China will surpass the U.S. as the single biggest contributor to global advertising growth for the first time at the end of 2006, foresees Adam Smith, futures director of Group M, WPP Group's media unit."

and

"China's investment in major media in 2006 will rise to $4.2 billion vs. the U.S.'s $4 billion."

The size of the Chinese advertizing sector reflects China's growing GNP. Economic power is the fundament of military power. As China's economy grows it will become more dominant and will end the era of effortless dominance of the Multicultural US empire. This effortless dominance started in 1989 when the Soviet Union collapsed.

In 1945 the US also quite effortlessy inherited the global British empire that had been built up between 1702 and 1945.

With China on the rise, nations and other social groups aroundthe world have an alternative to the US for investment and economic and military assistance, further undermining the American position in the world.

The ideology of China is ethnically nationalist, cherising the Han Chinese core of China. As such it poses and ideological challenge to the Multiculturalist ideology.